Mistake 1: Talking to vendors before you know what you need Vendors are salespeople. If you walk into a demo without a clear list of requirements, you’ll get sold on features that sound impressive but don’t matter for your use case. Define your needs first.
Mistake 2: Skipping the pilot Every business I’ve seen rush straight to a full rollout regrets it. A 2 to 4 week pilot with 3 to 5 screens will expose every problem before you’ve committed to 50 locations.
Mistake 3: Choosing based on price alone The cheapest platform is rarely the right one. Factor in support quality, scalability, and whether the pricing stays reasonable as you grow.
Mistake 4: Not asking about post-sale support The sales team is always great. Ask specifically what support looks like 6 months after you sign. Get it in writing.
Mistake 5: Ignoring remote management If you can’t reboot a screen, check its status, or push an update without physically being there, you’ll regret it fast.
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